What is Scheduling Fee Bidding (SFB)?
SFB allows sellers to bid on a scheduling fee; the highest bidders will have more volume scheduled.
SFB puts the control of what products get scheduled into the sellers’ hands. The benefits of SFB for sellers include:
Volume and margin control: SFB allows sellers to have more control over what products are scheduled and the volume at which they sell. By placing competitive bids, you can ensure your products are scheduled — and if you are not seeing the margins you want, you can lower your bids to slow down the volume.
Lower commissions: Any category that uses SFB now has a set 10% commission, plus the bid.
How much do I bid?
There is a suggested bid section for each category that shows the range of competing bids at that time. To stay competitive, we recommend bidding around or above that range. Don’t worry, if there are errantly high bids that are far higher than the next highest bid, the seller will only be charged the second highest bid + $.01.
You will never be charged more than your Scheduling Fee Bid, but that number will carry over every day, unless updated.
Max Daily Schedules - This is the maximum number of times you want a product scheduled per day.
When will I be charged for Scheduling Fees?
Scheduling Fees are charged on every scheduled item, including non-sales.
What do I need to know to be successful?
Use the Max Daily Schedules feature to control how many times the product is scheduled per day.
Monitor your Scheduling Fee Bids. These can stack up if you are setting high bids across all of your products. Be especially mindful of your top products, low-performing products, and new/experimental products.
Check your performance. Your Scheduling Performance page gives you very detailed performance on product-level.
Consider shipping prices. Non-sale scheduling fees can rack up when items with high shipping prices continually go unsold. Avoid this by setting reasonable/etc. shipping prices.
How do I improve my sell rate and maximize the value?
We recommend tracking the sell rate of each product closely with the Scheduling Performance tool to ensure you are bidding on the right products. To improve your sell rate you can: set shipping rates low, ensure all products have good descriptions and that all variants are loaded if they are indicated in the listing.
What if Sellers set a Scheduling Fee Bid to $0.00?
This acts the same as setting the product to Catalog Only.
What should sellers set their Daily Budget to?
A good rule of thumb is to take the number of sales you wish to make in a day and multiply that by your average Scheduling Fee Bid. These numbers do not have to be exact to start, so just use general benchmarks. You will also want to add 20–30% buffer to account for non-sales.(depending on your sell rate. Example: Desired Sales (1000) x Avg SFB ($2) x Buffer (1.3 or 30%) = Daily Budget ($2,600)
What if sellers set their Daily Budget to $0.00?
This acts as if you are setting a category-wide Catalog Only. We will not schedule anything in the category at auction.
What if a product or seller account is blocked?
SFB is not a work around. All blocks will still apply.