What is Target Price?

We want selling on Tophatter to be easy and fun, with this in mind we have made it so sellers only have to focus on a single price when listing their products: Target Price.

Target Price is the price (excluding shipping) at which you are willing to sell a product. Target Price should account for platform fees, the product unit cost, and your expected profit. An example breakdown is below

 

$3.00    Product Cost

$1.50    Fees

$2.50    Profit Margin

$7    Target Price

 

Once you set a Target Price, Tophatter will make your products available through our multiple channels including, but not limited to, auction, catalogs, and/or featured deals.

Our system will not list your products in auction at volume  if we don’t believe we can achieve the target prices you have set (on average), although they may still be listed in the catalogs at a price at, or higher than, your target price. Because of this, setting accurate Target Prices is key to your success on Tophatter. Target Prices set too high may reduce your sales. The more competitive the Target Price, the more exposure and volume you can expect.

Keep in mind that Tophatter does not offer reserve pricing and all auctions start at $1. If you set your Target Price to $1, the product may sell for $1.



 

什么是目标售价?

 

我们希望在Tophatter上销售是简单轻松的,因此我们调整了系统,让卖家只需要在上架产品的时候只需要关注一个价格设置,那就是目标售价(Target Price)

 

目标售价(不包含运费)是您想要销售这个产品的价格。目标售价应当包含产品成本,平台费用,预期利润率。比如下面的这个例子:

 

$3 - 产品成本

$1.5 - 平台费用

$2.5 - 预期利润

$7 - 目标售价

 

一旦您设置好准确且有竞争力的目标售价,Tophatter将会根据这个价格判断哪一种销售方式最符合您的目标售价要求,包括但不仅限于拍卖,一口价和特别促销。

 

如果我们认为拍卖模式销售的平均价格达不到您的目标售价需求,我们将不会安排这个产品多次进入拍卖模式。这些产品仍有可能以等于或高于目标售价的价格在一口价模式中售出。因此,设置好准确且有竞争力的目标售价是您在Tophatter获得成功的要点之一。设置过高的目标售价会影响您在Tophatter的销售表现,越有竞争力的目标售价将带来越多的曝光和流量。

 

请注意Tophatter上所有的产品都是以1美金起拍,如果您设置目标售价为$1,这个产品是有可能会以$1售出的。


 

Did this help?
Last updated Apr 12, 2018 03:59PM PDT.